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Home Page > Shopping > Rocking Hotel Lobby Chairs
Rocking Hotel Lobby Chairs
Posted: Oct 30, 2010 |Comments: 0
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Rocking Hotel Lobby Chairs
By: Jared D. Ingram
About the Author
Are you looking for more information regarding hotel lobby chairs? Visit http://www.lobbychairs.com today!
(ArticlesBase SC #3579625)
Article Source: http://www.articlesbase.com/ – Rocking Hotel Lobby Chairs
Hotels are common meeting places for almost every person in the country. May it be a local singer who is planning what songs to include for his album, a politician who is finalizing his plan of action for the next election, or a normal working person attending a business meeting, a hotel is a must. With this hotel lobby should present an aura that will make frequent visitors comfortable with their stay. A hotel lobby may consist a receiving area, a bar, a restaurant so it is always pleasing for the customers to have places to sit down to and relax. Busy people who have a lot of going on in their lives would want to sit first when they arrive at hotels. Hotel lobby chairs are more important than tables since no one would want to sit on a table, might just look very disrespectful. A stylish and comfortable chair is what attracts visitors the most. Hotels can customize their lobby by putting chairs that will accentuate other furniture. Putting on different types and styles of chairs can make the hotel more comfortable because visitors can choose where they feel most relaxed sitting in. Most hotel visitors are looking for places that feel just like the comfort of their own homes.
Some potential hotel lobby chairs that will match the desired theme and other furniture present in the hotel are the following: European Beech wood Arm Chair, European Beech wood Victorian Style Armchair, Liat Lounge Chair and Six Channel Fan back Style Lounge Chair. These are just four examples of different chairs that can be used for hotel lobbies. Both the European Beech wood Arm Chair and the European Beech wood Victorian Style Armchair are made from solid beech wood and metal hardware. The only difference is their styles; the former characterizes elegance and sophistication while the latter represents beauty. While the last two samples, are also made from the same materials and are both elegant and sturdy.
Reupholstering some parts of the hotel would not hurt especially when considering the comfort of travelers who choose to stay in hotels. Removing, replacing and changing some parts of a place mean embracing the fact that the place can be made more beautiful, presentable and attractive to on-lookers. Some people consider historical facts that remain in the hotel that should not removed. What should one do if there are some historical considerations? Look for furniture that will go with the history. Hotel lobby chairs can be customized by purchasing chairs made of beech woods or sleek vinyl or metal stools. Chairs made from beech woods represent stylish and harmonized arrangements while sleek vinyl-made chairs go for the commercial look and metal stools are most appropriate for hotels with bars that have high counters.
The first objective of having hotel lobby chairs that are comfortable is customer satisfaction. In every place where high quality service is offered, customer satisfaction is the most important thing. Customers give feedback, and most of the time they recommend the hotel to friends and relatives especially when they’ve been treated well.
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Redesign your family room chair yourself by purchasing unique upholstery fabric!
Redesign your family room chair yourself by purchasing unique upholstery fabric!
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Home Page > Home Improvement > Furniture > Redesign your family room chair yourself by purchasing unique upholstery fabric!
Redesign your family room chair yourself by purchasing unique upholstery fabric!
Posted: Nov 03, 2010 |Comments: 0
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Redesign your family room chair yourself by purchasing unique upholstery fabric!
By: Mike McNesby
About the Author
(ArticlesBase SC #3602854)
Article Source: http://www.articlesbase.com/ – Redesign your family room chair yourself by purchasing unique upholstery fabric!
Designing the interior of your home can be a fun and rewarding experience; from deciding the specific styles and choosing the colors and custom fabrics used for the furniture and decorations, having the ability to create the vision of your home in your mind is the foremost goal. Home fabrics used for upholstery and curtains can be especially challenging, as there are many different styles and textures to choose from; but once you can pinpoint exactly what direction you want to go such as the colors, feel of the room and overall appeal of the fabric, it gets easier as you establish a decorating foundation. Choosing quality decorative fabrics is essential as they will be more durable and last longer down the road.
When it comes to upholstering your own furniture, it can become quite a difficult task; if you have never tackled this sort of project before, it might even seem a bit impossible! Having the essential tools and clear directions becomes paramount. When deciding how much upholstery fabric to purchase, take into consideration the design and style of an armchair; for example, it could be a standard armchair shape with a straight back, but if the design has a flair, or the arms go out at larger angles, more fabric will be needed.
When preparing the upholstery material, first remove all tacks, staples and nails from the chair. Secondly, try to not rip the fabric you are taking off, as this can be used as a template for the new fabric you are using. Lay the old cutout over the new material and cut out the specific shape accordingly. Once these steps are completed for the chair back, seat and arms, pull the furniture fabric taut, stapling the edges to the backs and side of the wooden frame. The process is a fairly simple one if followed exactly as instructed, and allows one to design their furniture to whatever their mind envisions. Once you have finished upholstering what you so desire, sit back and enjoy the fruits of your labor!
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The Range of Mushroom Chairs Which are Produced Today
The Range of Mushroom Chairs Which are Produced Today
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Home Page > Home Improvement > Furniture > The Range of Mushroom Chairs Which are Produced Today
The Range of Mushroom Chairs Which are Produced Today
Posted: Jan 15, 2008 |Comments: 0
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The Range of Mushroom Chairs Which are Produced Today
By: Muna wa Wanjiru
About the Author
Muna wa Wanjiru is a Web Administrator and Has Been Researching and Reporting on Chairs for Years. For More Information on Mushroom Chairs, Visit His Site at Mushroom Chairs
(ArticlesBase SC #305098)
Article Source: http://www.articlesbase.com/ – The Range of Mushroom Chairs Which are Produced Today
You will find many examples of chairs which can be used to seat people comfortably. One such chair that you will come across is that of the Mushroom chair. This interesting chair was first designed by Pierre Paulin during 1963. The range of Mushroom chairs which are produced today all follow the same basic structural design. While some of the chairs in use today are not designed for body comfort you will soon discover that this chair is made for the user’s comfort.
Mushroom chairs quietly simply mould themselves to the user’s body but they have a firm structure which does not allow the inner section of the chair to sag inwards. You will find that using Mushroom chairs is ergonomically acceptable for your body. The Mushroom chairs are structurally made from a steel tube frame. To provide the softness and the ability to mold itself to the body a foam cushion covers the steel frame.
A comfortable fabric covering is given to allow the user a look that can be used in any type of décor styling. You will find that Mushroom chairs are very versatile. While the original chairs were made from rattan and the modern chairs are made from steel and foam, you have the ability to use these Mushroom chairs as stools, armchairs and as tables.
There are also other Mushroom chairs which can be found in various furniture shops. These chairs are made from a fiberglass frame. As the frame is solid you will have a certain amount of back and body support when you sit in one of these chairs. You may find it possible to use the Mushroom chair in any decorative style that you wish. As these chairs are stylish this is quite possible to use them wherever you need comfortable chairs.
The Mushroom chairs are available in two distinct sizes. You will have a choice of regular sized Mushroom chairs or the smaller mini sized ones. At present these chairs which can function as armchairs are hand made in the Netherlands. You will need to order your choice of Mushroom chairs before you can pay to have it bought home. To help you place the chair in the various rooms in your home there are different colors that the chair is available in.
When you order one of these chairs you will find that you have bought a chair that combines comfort with ergonomic body support. A stylish looking armchair which has the ability to blend in with any home décor looks. The many Mushroom chairs that you can choose from will provide you with a sense of satisfaction as you have a unique chair where you will find hours of relaxation.
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Muna wa Wanjiru is a Web Administrator and Has Been Researching and Reporting on Chairs for Years. For More Information on Mushroom Chairs, Visit His Site at Mushroom Chairs
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Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
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Home Page > Home Improvement > Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
Posted: Jan 20, 2008 |Comments: 0
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Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
By: Muna wa Wanjiru
About the Author
Muna wa Wanjiru Has Been Researching and Reporting on Pillows for Years. For More Information on Throw Pillows, Visit His Site at THROW PILLOWS
(ArticlesBase SC #310759)
Article Source: http://www.articlesbase.com/ – Why you Should be Looking to Buy Colorful Throw Pillows With Great Motifs
Aesthetic values definitely have the most important word in the matter when it comes to judging the purposes for which people use all sorts of decorative pillows around their homes. Throw pillows for instance perfectly integrate in the concept that considers such decorations simple artistic items meant to change the looks of a room or enhance a certain atmosphere. Throw pillows are small-sized and nicely decorated with all sorts of details from embroidered motifs to tassels, cords, beads or even seams. The perfect corners to place your favorite throw pills are sofas, armchairs, couches and settees, that is: everywhere around the house.
In terms of matching, the general tendency is to choose that throw pillows color that completes the one on the walls, the hangings or the rugs. From the wide range of models, most people use square throw pillows as some of the most popular items for interior design; they may look plain and simple but they usually come in a generally useful size, somewhere around sixteen or eighteen inches. Nevertheless, square shapes are closely followed by rectangular and round throw pillows that are usually great for couches and armchairs too. Don’t use too many of these little decorative items so as not to give the image of a very crowded space.
Throw pillows designed as bolsters are less common, but in case you’ve got a special look you want to create for a certain house corner, they could make a more than reasonable choice. Nevertheless, it is a bit difficult to place a cylindrical type of pillow on a chair or an armchair; so you’ll have to limit bolster throw pillows to the couch use. The casings of the pillows should be all removable so that you may clean them in the most proper of conditions. Some special models may require extra care: tassels and fringes for instance may not be well-cleaned in the wash machine, so you’ll have to consider dry cleaning too.
Colorful throw pillows with great motifs are ideal for children’s room, for day rooms or even the kitchen if you’ve got a corner sofa inside. Moreover, in case you want to offer someone a special gift, you could have it custom made; there is even the possibility of imprinting your picture on throw pills in order to accomplish a unique personalized look. The fact that throw pillows have been more to the attention of fashion designers explains the manufacturing of more refined and artistic varieties presently available on the market.
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Muna wa Wanjiru Has Been Researching and Reporting on Pillows for Years. For More Information on Throw Pillows, Visit His Site at THROW PILLOWS
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Gerald Summers
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Gerald Summers
Posted: Nov 03, 2008 |Comments: 0
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Gerald Summers
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Take a look at furniture designers. Please visit our furniture page about furniture designers like Gerald Summers
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Article Source: http://www.articlesbase.com/ – Gerald Summers
Gerald Summers is one of the unsung heroes of furniture design and arts. He was born in 1899, the youngest of five children and grew up travelling all over the world in Tangiers, Morocco and Madrid. His father being a Presbyterian missionary enrolled him and his two brothers in a Christian institution -The Eltham College. He was eight, back then.
Summers’ study program included carpentry and he was excellent at it. He passed a preliminary examination in Cambridge later. Although there is no record of his exact grades, nobody ever bothers about it. His work in the field of furniture design is his report card. There are many writers who today talk about his works and his underrated status not doing justice to his true abilities.
He first was an apprentice at Ruston, Proctor and Co (Ltd) as an autodidact. He then fought in the army during the First World War and returned home to work as a labourer. He married Marjorie Amy Butcher who also became his business partner. When he was engaged, he decided to gift her something and made a dressing table and a wardrobe for her. What he made propelled his future career. His wife urged him to stand up on his own feet.
After months of saving and making ends meet, in 1929, he started his own firm with his wife who is now the co-founder of his company, called Makers of Simple Furniture. His company name well suited the nature of his products – Simple and handy, practical and modern. In 1933, P. Morton Shand -The editor of Architectural Review arranged for an exhibition at Fortnum and Mason’s department store in London to mainly show off the collections of Alvar Aalto, Summers’ designs were also present and needless to say, received many approving nods from people. This was a very positive thing to happen to his company and the business kicked off.
Today his Bent Plywood Armchair and High Backend Chair are two of his best recognized works. Only 120 such armchairs were made. His work was, by many, mistaken to be one of Alvar Aalto’s. However a close examination of it reveals that the plywood is made up of one distinct sheet, bent. It later came to be recognized as biomorphic and organic as this armchair is seamless, continuous and swept back.
His firm had to finally close when World War Two took place; plywood was strictly reserved for stringent uses as it was used a lot in the army. Obviously, the government of UK placed restraints on plywood import. The factory had to close in 1939. Summers never went back to designing furniture after that. He opened up a small factory that made ball bearings.
In the United Kingdom, Summers’ furniture is still appreciated by many architecture lovers and people mostly prefer his designs to the metallic ones that were used by his modernist contemporaries. Arguably, he is one of the best furniture makers who gave the world many of its impressive designs. Due to an illness, he passed away in 1967. But his ideas live on.
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Berlin Iron Jewellery
Posted: May 15, 2009 |Comments: 0
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Berlin Iron Jewellery
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I want to introduct something about Aspen Stacking Armchair. Place of Origin: Indonesia Propinsi Jawa Tengah Material: Teak Brand Name: Anderson Model No: CHS-055 Terms of Payment: L/C,D/P,T/T Supply Ability: 200 Piece/Pieces per Month Minimum Order: 20 Piece/Pieces Packaging: Carton Box Delivery Lead Time: 2 Months Our Teak Stacking Chair is a versatile design, which makes this most popular. Simple and Stylish for all your outdoor needs. Compliments all of our Teak Dining, Coffee and Folding Tables. Can easily stack four chairs high. It is a beautiful addition to your garden, backyard or patio furniture. Easy to storage, just stack it and you will save place. All furniture arrives at your home Fully Assembled in its ‘Natural’ unfinished state. Product: Aspen Stacking Armchair Code: CHS-055 Size: 25′W 19′D 36′H Weight: 22 lbs <
Berlin Iron jewellery refers to articles of cast iron jewellery that were made during the early 19th century in Germany.
History
The roots of Berlin Iron Jewellery can be traced back to the establishment of the K?nigliche Eisengiesserei bei Berlin or Royal Berlin Foundry in 1804. The Royal Berlin Foundry started with the production of iron goods such as vases, knife stands, candelabra, bowls, plaques and medallions, as well as more commercial articles such as fences, bridges and garden furniture. The first jewellery items, such as long chains with cast links, were produced in 1806. Later, necklaces consisting of medallions and joined with links and wirework mesh were manufactured.
The production of iron jewellery reached its peak between 1813 and 1815, when the Prussian royal family urged all citizens to contribute their gold and silver jewellery towards funding the uprising against Napoleon during the War of Liberation. In return the people were given iron jewellery such as brooches and finger rings, often with the inscription Gold gab ich f Eisen (I gave gold for iron), or Far das Wahl des Vaterlands (For the welfare of our country / motherland), or with a portrait of Frederick William III of Prussia on the back. Until then iron jewellery had only been worn as a symbol of mourning (because of its black colour) and was worth too little to be alluring, but suddenly it became a symbol of patriotism and loyalty and with its obvious aesthetic appeal, became popular overnight.
The numbers of pieces produced started declining after 1950, but still continued to be manufactured until the end of the century when the fashion ended. It is not widely known, but in 1916 another, similar attempt was made in Germany to promote iron jewellery and to fund the German share in the First World War. This was done by exchanging gold jewellery for an iron medallion inscribed with the words: Gold gab ich zur Wehr, Eisen nahm ich zur Ehr (I give gold towards our defence effort and I take iron for honour). This attempt, however, was not as successful. Today Berlin Iron Jewellery are collector’s items and true pieces are usually found in museums or private collections. Replicas are widely manufactured today and is easy to obtain especially over the internet.
Styles
At first the style of the designs, especially during the Napoleonic period, was Neo-Classical, incorporating plenty of fretwork and moulded replicas of cameos.
From 1810 the style changed slightly to a miniature form of Gothic Revival, incorporating the pointed arch and rose widow of the Gothic cathedral, combined with less austere, more naturalistic motifs such as butterflies, trefoils (a plant with three leaflets such as clover) and vine leaves.
The jewellery has a very fine, detailed and lacy appearance, but in spite of its sometimes na?ve detail, always seems to appear dark and sombre. Perhaps this is because most of the Berlin Iron Jewellery are lacquered black to prevent the iron from rusting and to enhance its purpose as morbid mourning jewellery. Only a few rare examples were decorated with fine gold, silver settings or polished steel. Some were also set with medallions, imitating the Greek classical scenes on some of the Jasper work made by the famous potter, Josiah Wedgwood (1730-1795), or the portrait medallions of contemporaries made by James Tassie (1735-1799).
Manufacturing
For such intricate detail and thin-sectioned castings to be produced as were done with Berlin Iron Jewellery, a very pure iron which contained up to 0.7% phosphorus was used. This was done to make the iron slightly more fluid than what it would be when normally molten. Although this type of phosphoric cast iron is rather hard and brittle, strength is not the main purpose of the metal when it is used in jewellery. The molten iron was cast into metal chill molds.
References
^ a b c d e f g h www.fetter-and-three.co.za, Fetter-and-Three Jewellery Information Pages – Berlin Iron Jewellery.
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Hidden categories: Orphaned articles from February 2009 | All orphaned articles(and so on) To get More information , you can visit some products about Deluxe Poker Table, Modern Classic Furniture, . The Aspen Stacking Armchair products should be show more here!
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Oakley Eyes On Women Golfers
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Home Page > Sports and Fitness > Oakley Eyes On Women Golfers
Oakley Eyes On Women Golfers
Posted: Mar 27, 2010 |Comments: 0
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Oakley Eyes On Women Golfers
By: thachi
About the Author
happy day!
(ArticlesBase SC #2056558)
Article Source: http://www.articlesbase.com/ – Oakley Eyes On Women Golfers
Talent is a necessity but to be a winner needs more than raw skill – it requires the ability to seek perfection in all aspects of their sporting life; it means never accepting second best.
And remember: modern day athletes cannot afford to rest on their laurels.
Pioneering manufacturers understand this too – none more so than Oakley.
Three decades of innovation has seen them break milestones in technology, permitting their world-class sporting professionals to excel in their chosen field.
Oakley athletes are obviously well-known for looking good, but they don’t want to just look good for the sake of it.
They demand eyewear that improves performance and Oakley provides it.
That includes golfers for whom Oakley has created a range of both golf specific lenses and, uniquely, exclusive designs for women golfers.
Ladies’ European Tour player Breanne Loucks wears Oakley and appreciates how her sunnies allow her to cope with the varying conditions she encounters around the world.
On the course she wears Oakley Commit, a performance design exclusive for women which has an interchangeable lens design, allowing her to adapt to changing light.
The result? Optimized eye performance in virtually any environment.
“I wear the polarized Iridium lenses on normal British-type days,” Breanne explains.
“But when I was recently in Tenerife and Madrid the light was much brighter so I used the golf-specific G30 Black Iridium. It totally reduces glare and increases contrast which is obviously excellent for golf.”
A key aspect of the Oakley range is that the eyewear can be customized.
This has obvious benefits for a fashionista like Breanne, but it is not just about form – it’s about function too.
There are two lens shapes: the subtly squared SQ or the aviator inspired AV.
These can be worn to suit an outfit, but not always – Breanne uses the AV lens, which lies further down the cheek, to create a totally protected vision.
Colour customization can also aid performance because if you care about how you look, the equation is simple: the better you look, the better you play.
“I’ve got a few designs going on at the moment,” says Breanne. “One is white frames, black polarised lens and black ear socks. I quite like the black and white thing. It’s quite chic, ha, ha.”
“I’ve also got my black iridium lens with pink frame and black ear socks.
“The Ladies’ European Tour has got a lot of young players on it now and we all want to turn up in the best outfits – we all talk about it after a round.
“I’m obsessed by fashion and how I look on the golf course. Literally everything has to match.
“That’s why I like Oakley because I can change the ear socks, change the lenses and change the frames to fit my outfit, and it works for me because I feel good when everything matches.”
Together with Ian Poulter, Breanne represents golf in Oakley’s stable of sporting stars that includes the likes of Olympic triathlete Tim Don, cricketer Kevin Pietersen and the world’s fastest sprint-finishing cyclist Mark Cavendish.
You can see more of all of them by watching Oakley’s Armchair Sessions – a series of online video interviews in which the stars discuss their sport whilst slumped on a Chesterfield armchair in an unusual setting.
Ian Poulter and Loucks conducted their interviews whilst sat amongst the wooded fairways and greens of Woburn Golf Club.
With Poulter’s tartan trousers, Loucks’ blond hair and the trademark armchair, it is a bit like what might happen if you mixed Pink with Ronnie Corbett – although the glasses are a bit more cool that the ones little Ronnie waggled when he told his elaborate tales.
They are well worth a watch: off-beat films in which the players discuss their life, their drive, their fashion and their sport.
It’s also worth watching for Loucks’ quirky visualization ideas for executing tough shots.
Asked to describe the hardest shot she could face she opts for a lob shot off a bare lie from the wrong side of the green.
What is she attempting to do?
“Land it like a butterfly with slippers on,” is her enigmatic answer.
It was actually her coach’s image, appealing to her need for visual prompts.
Has it worked?
“Yeah! First round in Wales this year I was through the back of the ninth green and the ball was stuck in rubbish. The pin was back left and the green was running away from me.
“I was thinking, ‘This is a good time to land it like a butterfly with slippers on.’
“My dad said afterwards that he thought keeping it on the green would be a good shot but I stiffed it to about a foot! He couldn’t believe it.”
The butterfly had his slippers on, took out his pipe and sat back with a glass of claret and the crossword …
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The Top 10 Reasons Your Ads Aren’t Working
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Home Page > Advertising > Online Promotion > The Top 10 Reasons Your Ads Aren’t Working
The Top 10 Reasons Your Ads Aren’t Working
Posted: May 26, 2010 |Comments: 0
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The Top 10 Reasons Your Ads Aren’t Working
By: Charlotte Gibson
About the Author
Samantha Hartley of Enlightened Marketing helps socially responsible entrepreneurs who are struggling with peaks and valleys in their businesses to generate a consistent stream of new, profitable clients. For FREE marketing tips sign up for our eZine at Enlightened Marketing.
(ArticlesBase SC #2464279)
Article Source: http://www.articlesbase.com/ – The Top 10 Reasons Your Ads Aren’t Working
If you spend enough time around me, like my clients do, you could start to get the impression that I’m down on advertising. After all, when people call to ask what they should tell the salesperson on the other line – selling ads in everything from high school yearbooks to fish restaurant tabletops – I almost always advise against it.
But I’m not down on advertising; I’m down on “armchair advertisers.”
Did you ever watch the film critics on TV and think, “I could do that.” You’re an armchair critic. How about the football announcers?
Their job looks pretty easy, and you sure know a lot about football, right? Armchair announcer, calling the game from your recliner.
Well, advertising might look like something everyone can do, and you may even know some ad agency people who aren’t all that smart. But don’t be fooled. Creating good advertising is a skill, usually learned not in a classroom, but from years of practice, and trial and error.
Trial and error is expensive, and that’s the main reason I don’t advise most of my clients to do much formal advertising. Before you see major TV ads, they’ve been tested, tweaked, rewritten, recast with different actors, and otherwise vetted so they get exactly the response the advertiser is looking for. Can you afford to do the same? What’s a small biz to do?
Following are the top ten reasons why most ads don’t work and some suggestions for how to ensure YOUR ads – whether mass media, direct mail or just brochures – get more response.
1. No intention. What do you want the ad to do for you? It’s an obvious question, yet most people can’t answer it. Your ad needs to have a little mission to accomplish: “go out there and tell people to call me.” Or, “send people to the form on my web site.” Or, “get people to attend my event.” If you’re not sure why you’re advertising – or if it’s just to “create awareness,” don’t do it. It’s easier just to throw your money directly out the window.
2. No message. What is your ad saying? My least favorite of all, the “business card ad” is saying, “Hey, I’m in business!” Really, well that’s nice for you. But tell a reader why she should care.
In a word, benefits! The message in your ad (and this can be accomplished with or without text) should say, “Here’s why YOU, the person looking at this right now, need to take action on this ad.”
Many of you have heard me evangelize on this point, but if your message doesn’t get your desired response when you tell it to someone in casual conversation, don’t bother advertising. Perfect the message till it makes eyebrows raise, then you know you’ve got something.
3. No brand. Your brand identity and personality should be woven into your ad so the reader has a sense of who you are. Even if I’ve tuned out all the ads before it, the right branded ad will get my attention and, often, action. Imagery, language, style and message are all elements of your brand and should be integrated fully into every ad. It’s twice as effective when you communicate your value (brand) while asking for action.
4. Wrong medium. Ever pass a billboard filled with text you can’t read? That company chose the wrong medium. Have you ever done radio ads and gotten poor results? How many did you run? Radio is a repetition medium, and a small sprinkling of ads there can be a waste of money.
Ask yourself, “Is this something my intended audience will see or hear?” What programs and topics interest them? It’s better to run an ad in an association newsletter your prospects will see than on a TV station they may or may not be watching.
5. Not integrated. Is the message in your ad the same as the ones in your brochure and on your web site? While the tag lines and logos may be the same, the look and feel may betray the fact that your site was written years ago and the business cards haven’t been updated yet. And unless everything your prospect sees is aligned, your message is garbled.
Conversely, the magic of integrated marketing means that the message I see on your billboard is echoed and enhanced by your promotional event, and the great PR you got in today’s paper is conveying the same benefits as I read on your web site. If you can maximize your exposure to an intensive burst, giving your audience more than 6 but less than 20 impressions of your business over the course of a few weeks, you will generate massive results.
6. No call to action. Call! Send! Come by! Tell your intended audience what you want them to do. Drink! Enjoy! Send money! Make it clear how they should do so. Operators are standing by! You don’t have to use the cheesy language they do in major ads, but you can apply the reasoning behind it to whatever you’re doing. If you have a clear intention for your ad, then this call to action will help you fulfill it.
7. Not targeted. In an attempt to capture everyone who might see an ad, it’s easy to forget about custom-tailoring the message to exactly YOUR intended recipient. You can do this with the medium and the placement of your ad as well.
For example, if I want businesspeople to see my ad in the newspaper, I could put a professionally written advertorial (ad in the form of an article) in the business pages.
8. Not engaging. Effective ads reach out and grab the attention of their intended audience.
One way to do that is with a really creative concept, and that’s what a good agency can do for you. If you are spending a lot of money on the placement of your ad, it’s probably in your interest to have it designed for you by an agency.
Be sure to tell the agency your intentions for the ad, as well as the key messages that you want to convey. You might be surprised when you get the creative ideas that your agency proposes, and it can be hard to evaluate them. The best way to do so is to say, “Does this convey the message and represent my brand?”
Using emotion is another way to engage people with your ads. I can’t be the only one who cries at TV commercials, and, although it doesn’t make me more inclined to buy something I don’t need, it does get my attention. If I am the intended audience, I may also be moved to take action based on what I’ve seen.
9. No testing. As I mentioned earlier, large companies will test ads like crazy before airing them, usually with focus groups. You know what a focus group is? A few representatives of your market who can be trusted to give their honest opinion about something.
Nothing keeps us little guys from doing focus groups; I do them all the time. “Here, check this out and tell me what you think,” I might send you sometime in an email. “Does this sound too sales-y?” I just wrote to someone yesterday.
Try showing them the ad your agency proposed (see #8) and asking: “What message does this ad convey to you? Does it look like the kind of ad you’d expect from my brand?”
Be careful whom you include in your focus group. The core market of Coca-Cola is teenagers, but no teens work at Coke. So, when the executives saw new ads and hated them, the marketing team gave them t-shirts that read, “I am not the target audience.” If your audience is young moms, don’t ask the guys in your building for feedback.
If you have friends like me who find a typo in everything they see, include them in your test groups. It’s embarrassing to discover mistakes after your brochure is printed. Most of all, it’s expensive to find out your message is unclear, or you’ve left out the call to action.
10. No tracking. Marketing is a process, not a one-shot deal. It’s critical to learn from everything you do and improve upon it as you go on. The only way to do this is to track the results. “Yes, we tried that once and it didn’t work for us.” I hear this a lot.
Why didn’t it work? Was the issue with the message, the medium or the frequency? When things DO work, I ask the same thing. Unless you track the results of each ad, you won’t know. How do you track? “Mention this ad and get an additional 5% off.” That’s a retailer tracking how effective his ad is. “How did you hear about us?” I asked when you signed up for this newsletter. Surprisingly, nearly everyone takes the few seconds to actually fill in that box, helping me immensely by allowing me to track the effectiveness of all my marketing activities.
“Enter this code at our web site.” “Ask for Tom when you call.” Even a special phone number can be used which is only for calls related to a single ad.
The possibilities are endless, and all of them are useful in helping you learn what works for your particular business. The main thing I want you to take away from this article is that you have to be smarter and learn faster than the big advertisers. We small businesses don’t have the money to spend on “image campaigns” and “creating awareness.” We don’t have huge budgets, so we need to get attention with great ideas and powerful messages rather than big, splashy ads.
Avoiding the 10 ad killers in this list WILL improve your communications and save you money. And, if you apply these lessons in every area of your marketing, you’ll be on your way to booming business!
Retrieved from “http://www.articlesbase.com/online-promotion-articles/the-top-10-reasons-your-ads-arent-working-2464279.html”
(ArticlesBase SC #2464279)
Charlotte Gibson -
About the Author:
Samantha Hartley of Enlightened Marketing helps socially responsible entrepreneurs who are struggling with peaks and valleys in their businesses to generate a consistent stream of new, profitable clients. For FREE marketing tips sign up for our eZine at Enlightened Marketing.
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Home Page > Writing > Fiction > Unfinished Romance
Unfinished Romance
Posted: Feb 15, 2008 |Comments: 0
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Unfinished Romance
By: Khalid LAHLOU
About the Author
Associate lecturer, school of Humanities, Casablanca.
Married and have one child.
(ArticlesBase SC #334234)
Article Source: http://www.articlesbase.com/ – Unfinished Romance
-Where’re you going, darling?
-To visit my friend. Any objection?
-Not at all.
That was the conversation which occurred again and again between the young couple, Nadia and Karim.
When the former threw the door shut and disappeared, the latter began to bring back memories that had long haunted him.
It was an idle and rainy day when Nadia was crossing, under her beautiful umbrella, an overpopulated street. She was in a hurry. Probably she was going to visit some of her relatives. Suddenly, she did not know how a person rushed and tried to stop her.
-Will you stop for a minute, miss? Asked the person with whom the girl was not familiar.
-Well….! Replied she with a half reluctant smile which encouraged and at the same time appalled the daring fellow.
-Where’re you going if you don’t mind my asking you? Continued he.
-I’m going my way!!! And she went on her way without any other single word.
She was fairly a beautiful girl, despite the fact that her beauty was barely exposed, for she was confined in a very heavy coat that made her look older than her real age. Her face was wonderfully drawn. Some freckles could be easily noticed upon her rosy cheeks and on her tiny nose. Her big dark eyes would not go unnoticed and over which slight, fine and thin eyebrows were harmoniously detected. Her way of walking was graciously measured.
She went on her way, leaving the daring fellow looking at her in rather an amazed eye. He tried to espy where she was leading her slow but certain steps. No sign of her was in the horizon. He shook his head and turned back disappointedly.
All that was Karim’s reminiscence when Nadia left him for a friend of hers. He wanted more and more remembrances.
“I will not let her flee from me” was Karim’s ultimate decision.
The following day he stood near the very place where he had seen her passing by four and twenty hours before.
“Good God, here she is!” Exclaimed he when he saw her crossing the road.
Karim did not know why he was so attracted to that girl. The very day he had seen her, he began imagining things and things. He fancied himself going out with her, hand in hand, smiling and expanding with delight.
“Believe me, darling, I’m yours to death.” He would tell her in his dreams
Of a sudden, he woke up from his dreams and touched himself only to find he was dreaming no more.
It was late in the evening; still Nadia had not yet come back home. Karim found it useful to continue his recollections.
Days went by and the boy was so eager to have a confident talk with his fancy girl. At last, his dreams came on the verge to be true.
-Would you be so kind as to stop and listen to me! Said the daring young person when he ran across her while doing some weekly shopping.
-Sure thing. How may I help you? She was quite polite.
-I am … well. I’m hoping to have a private conversation with you.
He finished his words with plight.
While he was saying these words, she was smiling and wishing him to finish them as soon as possible. Finishing his words, she turned to him calmly and said:
-Why, you can call on me at home at any time you like. Here is my address.
And she handed him a piece of paper upon which her address was typed.
-Very well.
Unbelieving his eyes as well as his ears, Karim took the paper and left the shop with extreme gaiety.
Karim was looking from time to time out of the window espying the forthcoming of Nadia. She was late. Yet, he did not want to lose such an opportunity to bring back as many remembrances as time could allow. So he sat on the comfortable armchair and his mind was set at work afresh.
The very next day, after having had his breakfast, the daring boy dressed himself up in decent clothes which would best fit the occasion .He wore a dark suit and a white shirt and, of course, a stripped tie that harmoniously completed the decorum, with all these things a pair of polished black shoes had given extra value to what he was wearing.
-Is that 63 A, please?
-Yes, sir. It is so. What can I do for you?
-I was wondering if you could tell me in which floor the Tazis live.
-Sure. Third floor. First flat .Left.
-Oh, thanks a lot.
Bidding good day to the concierge, he took the lift. Once face to face with the door, he reluctantly and gently rang its bird-like bell. His right hand was cautious.
Some seconds later, a girl came into sight. It was Nadia.
Karim’s happiness could not be fathomed on account of the way he was received when he was ushered into his beloved’s flat. He felt he was entering a new world – a world of his own imagination. He was bewildered. The flat was harmoniously furnished. Candles were lit everywhere as in a temple or a church. Wonderful were the paintings hanged here and there.
Karim had one objective: to converse with the girl of his fancy. In that he succeeded. The moment he sat down in a comfortable chair, Nadia came near him and sat down herself. They began talking and talking about different topics, study, travel and even life.
-And what do you think of life, Krimou? Asked she after having spoken for a good hour.
-Well … Life is …when you feel that the one you love is by your sides, otherwise life becomes synonymous to…death.
The conversation had stopped here.
-It’s high time I went, Nady.
-Well, Krimou. Now that you know where I live, do come at any time you please, as much as you find it available.
-You’ve been so kind, all of you.
All of a sudden, the bell rang. Karim got startled.
He had almost forgotten that his wife had to come back then. His imagination was interrupted once again.
-You’re late, aren’t you?
He asked her the moment he opened the door for her.
-Usually the same. Instead of asking me where I was, you’re telling me I’m late. So I am late. Where is the problem?
She replied with anger.
She was not like that. She was tender and softer. But of late, she had grown nervous. Just after three years of marriage. She got angry about useless matters. Sometimes she would shout at Karim’s face as a hideous creature.
Unlike her, Karim was calm and composed. He would deal with matters coolly and wisely. He, himself, couldn’t understand what made his wife turn out to be like that.
When he saw her in such a state, he withdrew to his favorite armchair. She went to her room.
Karim found it an opportunity to recall how he had come to marry Nadia.
On a sunny day, while the relationship between Nady and Krimou had been strengthened, he asked her to go with him to a quiet place where they could speak freely and relaxingly. While walking, Krimou saw two chairs, empty. He quickly asked his companion:
-Don’t you think that those two chairs look inviting?
-No doubt. Let’s be seated.
They sat down and began talking, as usual, about different subjects until Karim took her by the hands and asked her if she could accept him as a husband.
She blushed. She did not reply. Taking it as an encouraging sign, Krimou went on talking about himself and about his future relationship with her. He swore he would make her happy and they would both share that happiness and only death would set them apart.
-What would you say, darling?
It was more of a request than a question, for his eyes were looking bulgingly at hers.
She did not utter any word. She drew to a suspicious silence, which aroused Karim’s anxiety.
A few seconds later, this silence was broken by an inquisitive question.
-Are you sure of what you’re saying?
Krimou, with expanding delight, nodded.
-Then the answer is yes.
The wedding ceremony had been scheduled. Karim would wed Nadia was the refrain repeated by their friends and relatives. Indeed, the ceremony soon took place and then they were declared wife and husband, for the best and for the worst.
Three years had elapsed. Three long years during which they witnessed the peak of their happiness.
-Are you angry with me, Krimou?
Karim jumped from his armchair. He knew not which snake had bitten him. He could not bear the fact of being so suddenly interrupted.
The truth is that Krimou was interrupted by his very wife, who had just recovered from her previous state of mind.
-Why should I?
He replied while preparing to leave his armchair for his room.
-I’m so sorry. I shouldn’t have talked to you like that.
She tried to apologize
-Well, tomorrow we’ll discuss that. Excuse me now. I feel tired. I need some sleep. Are you staying here any longer?
-Yes. I have to finish a letter to my friend.
-Well, good night then.
-Good night.
Karim attempted to make his imagination to work again. It was in vain.
Nadia worked on her letter which she intended to send to a friend about whom Karim knew almost nothing. Suddenly a thought struck her mind. She must go and apologize to Karim, but she quickly excluded it from her bosom. Once again, the same idea came back to her head. Before she could put it into effect, she began asking herself some questions that had never crossed her mind before.
“Was I right to act likewise?” Asked she herself.
She could not find any answer. Her soul was disturbed. She did not know what was going on inside her. She could not cope with her present state of mind. Lately, Nadia had felt that she had no passion for her husband, who, she admitted, loved her to death. She found him old fashioned, book worm and very rigid. In this she was right. All his love had been devoted to her and to his books, for he would hardly be sitting without a book in hands.
Karim, so to speak, loved Nadia. But that love was not such Nadia wanted. She wanted a convivial man who could laugh and befriend her mates. In fact, Karim neither laughed, not without reason, nor liked Nadia’s friends of whom she was very fond.
“To tell you the truth, darling, I don’t like your flighty kind of friends,” he would tell her when they were on the verge of sleeping.
That was the heart of their problem, which made their lives go shaking.
One day while Karim and Nadia were having lunch, they heard someone knock at the door. They got startled. They found it rather awkward that someone would call on at this very time, for they were not expecting any one to come over for lunch.
To Karim’s amazement and Nadia’s delight, a friend of his wife’s came to visit them. That friend was known as Salah or little Salo.
Salo was a very good looking fellow, full of life and energy. He took good care of his appearance. Wearing the latest brands of perfume was a quality which was undeniably attributed to him. He combed his hair as a girl would do. People who did not know him would mistakenly take his hair for a wig .Most girls would wish to have fun with him.
Salo was received coldly by Karim who shook hands with him in a half reluctant manner. His wife, however, greeted him warmly.
-Excuse me, I must leave you. I’ve got something to do. Have a good time…Salo. Have I got your name rightly? Said the host rather rudely.
-Yes, thanks. Replied the guest frivolously.
Karim withdrew on purpose. He did not want to see his wife look admiringly at the untimely visitor. Indeed, Nadia, as all her cronies, was fond of that gay. She saw in him her dreams which she found not in her husband. Karim knew that. He knew that. He knew full well that his wife was attracted to that fellow whom people called Salo deliberately. Sometimes, some strange ideas crossed Karim’s mind.
“No, she cannot do that”, said he to himself whenever this idea came to his mind. May be the drive of love made him think likewise. Nonetheless, he had nurtured some suspicion towards the unchastely visitor.
-Well, how dare you come at this very hour? Asked Nadia, starting thus the intimate conversation with Salo. This latter felt well at ease when his friend’s husband had left them.
-I am here to see your Excellency, replied he mockingly.
Nadia knew pretty well that her husband would not appreciate her infatuation with the uncouth visitor. Yet, she went on doing what she found as a relief to her disturbed heart.
Karim, when leaving his flat for his work, his mind was absent all the way long. He did not know what the matter with him was. This was the first time he felt something strange in his heart. He felt ill at ease. He was walking with slow but uncertain steps. Suddenly he found his foot leading him to the park where he had first declared his love to his wife. He did not go to his office. He seemed lost in contemplations. He wondered whether he had been wrong when he got married to the girl he worshipped to death. Nay. He married her with her own will and she accepted him as he was. But, he went on wondering, what made her change? That was a big question.
“When I told her I would marry her she felt pleased, and so did I.” Said he to himself.
“But what I can’t understand”, he went on wondering, “is that she has never treated me as I had expected her to do.” He paused. He was sinking in his contemplations. Then he went on ahead speaking to himself. “Was it my folly to ask her to marry me or was it her weakness not to refuse me?”
He suffered. Never before did he suffer as he did this very moment.
A few hours had elapsed. He decided to go back home. He felt no desire to go to work. Never before had he been absent from work.
Now that he arrived home, he knocked at the door. He could not fetch the key, for his hand was trembling.
There was no answer.
“Some thing strange must be going on in”, wondered he.
While he was on the verge of unlocking the door, the maid came and opened it.
-Sorry…Sir! Said she shockingly.
-Where’s she? Asked he nervously.
-Oh! She…She…I don’t know.
The maid was surprised to see Karim come back at this very hour asking about Nadia. It was unusual.
-What the devil are you saying? Said he angrily when he had noticed the way the maid answered his queries.
-To tell you the truth, Sidi, Ma’am is with… him. They are in the room. I mean in your, hum, her room. Whatever. .Murmured she with plight.
-Aha…..that’s nice, isn’t it? ; nice, isn’t it? He said it twice, unconsciously.
He paused.
-Say to your…nothing about my coming, clear?
-Hum-hum, stammered she and disappeared.
Before leaving the flat, his intuition took him towards his room only to hear mixed voices. He recognized them at once. He picked up something quickly from the kitchen and left the ‘residence’ ponderingly. He knew not what to do.
Most of the local newspapers reported an event which was that day’s top story.
‘A man was found dead near the City Park. After close examination of the clothes he was wearing, the unidentified man had nothing in him to unveil his suicidal act. The only thing the police did find, however, was a piece of paper upon which the following was written:
“How can I love thee? Let me count the ways.
I love thee to the depth and breath and height my soul far reach.”’
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(ArticlesBase SC #334234)
Khalid LAHLOU -
About the Author:
Associate lecturer, school of Humanities, Casablanca.
Married and have one child.
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Article Tags:
love, disillusionment, marriage, contemplations
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Associate lecturer, school of Humanities, Casablanca.
Married and have one child.
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Shopping With Amazon Saves Time And Money
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Home Page > Shopping > Shopping With Amazon Saves Time And Money
Shopping With Amazon Saves Time And Money
Posted: Feb 24, 2010 |Comments: 0
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Shopping With Amazon Saves Time And Money
By: Nate kerra
About the Author
My name is Nate, and I like to save money so I always like to search for coupons. Sometimes I can find a great deal on items. I like to share my findings in forums and places, keep an eye out.
(ArticlesBase SC #1903356)
Article Source: http://www.articlesbase.com/ – Shopping With Amazon Saves Time And Money
,Amazon is a lifesaver. Well, perhaps not literally a lifesaver but it is definitely a time and money saver. OK, I may fess up. I really hate to shop, particularly with my better half during the vacations. In truth, I can’t even think of anything more painful than to be dragged from store to store in a crowded mall, hunting for presents. I often beg off these shopping expeditions, letting my wife bear all the burden of making gift-giving decisions, without a second thought. this previous Yuletide was a little different and I had to get involved.
You see, the past two years have been a little tough financially for us. Like so many other American industries, my employer was hit hard by the recession and employees had to make some concessions. I’m still employed and grateful for it, but like countless other folks these days, I had to take a pay cut – 20% in reality – to keep the company afloat and help others keep their roles. So, my better half, who had been out of the work force for a bit, raising three active youngsters, went back to work. It’s been a great help financially, but a terrible drain on her spare time. Sure, it’s only a part time job, but that part-time uses up all her free time – she is still running kids around, taking care of the house and making sure our lives continue to run smoothly. Sparetime for Christmas shopping was certainly limited this year.
Seeing her levels of stress rise and wanting to do my part, I offered to look after Christmas shopping this year. Well, perhaps not look after all of it, but indubitably a significant portion of it. To my dismay, my other half jumped on the offer, she really wanted me to deal with the shopping. Fortuitously, Amazon came to my rescue. What a difference shopping on Amazon made. Instead of spending my precious free time fighting crowds in the mall, I spent time at home with my family. Instead of poring over sales flyers and clipping coupons, I skimmed online and instead of lugging shopping bag after shopping bag to the auto, I waited for the UPS man to deliver.
Shopping at Amazon for Xmas gifts was a pleasure. One night my better half and I sat down in front of the fire and put a shopping list together. The following night, I took care of it all. From the comfort of my living room, drinking hot chocolate, listening to Yuletide music, while watching the snowfall, I shopped on the internet.
Amazon has come a long way from its beginnings as an internet bookstore. Today, together with its affiliate stores, it not only sells books, but everything from PCs to jewellery, to sporting goods and even groceries. Amazon even sells digital music and films, all at an acceptable price and with complementary shipping frequently thrown in. Now this is the way a man likes to shop.
From the comfort of my leather armchair, I was able to buy my teen child the digicam she had been asking for, my son the fantastic new Ipod touch and for my youngest girl the Razor scooter she had been craving. I even purchased my bookworm better half the new Kindle, so that she can keep up with her reading no matter where she’s at. While I was at it, I purchased the whole family a new Wii game system along with the Wii fit game and balance board and of course, Super Mario bros. I got all this and more, at the best prices available, and received free shipping.
Xmas shopping truly isn’t such a chore anymore. Actually, I loved shopping with Amazon so much this year ; I volunteered to take care of buying Xmas next year.
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Nate kerra -
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My name is Nate, and I like to save money so I always like to search for coupons. Sometimes I can find a great deal on items. I like to share my findings in forums and places, keep an eye out.
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My name is Nate, and I like to save money so I always like to search for coupons. Sometimes I can find a great deal on items. I like to share my findings in forums and places, keep an eye out.
Want a back-saving recliner that is guaranteed to help you relax and unwind? Take a look at the stunning Stressless Vegas Recliner (large) from Ekornes. Comfortably-covered in Black Paloma Leather, the Ekornes Vegas is sure to treat you and your back like no other recliner. Stressless Vegas chairs are always available at the Unwind Back & Body Store and online 24 hours a day at www.Unwind.com. Please call 1-888-486-9463 for the fastest delivery anywhere in the US Have a Relaxing Day!
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